Artificial intelligence: The time to act is now | McKinsey & Company

Within AI, deep learning (DL) represents the area of greatest untapped potential. (For more information on AI categories, see sidebar, “The evolution of AI”). This technology relies on complex neural networks that process information using various architectures, comprised of layers and nodes, that approximate the functions of neurons in a brain. Each set of nodes in the network performs a different pattern analysis, allowing DL to deliver far more sophisticated insights than earlier AI tools. With this increased sophistication comes greater needs for leading-edge hardware and software.

Well aware of AI’s massive potential, leading high-tech companies have taken early steps to win in this market. But the industry is still nascent and a clear recipe for success hasn’t emerged. So how can companies capture value and see a return on their huge AI investments?